Sales

RevOps as a Service (RaaS)

Last modified on:

October 27, 2023

RevOps as a Service, commonly referred to as RaaS, is a relatively new concept that offers businesses the ability to outsource their revenue operations to a third-party provider. RevOps providers typically offer a range of services, including strategy development, technical execution, analytics, automation, and ongoing support.

In this article, we will explore the concept of RevOps in more detail, discussing what it is, whether to bring RevOps in-house or not and provide guidance on how to choose a RevOps provider.

  1. What is RevOps as a Service?
  2. RevOps as a Service vs. In-house RevOps
  3. How to Choose a RevOps as a Service Provider

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What is RevOps as a Service?

RevOps as a Service lets businesses outsource revenue operations to a third-party provider. It enables businesses to tap into a specialized provider's expertise instead of managing an in-house team. RevOps as a Service providers can scale up or down as needed, allowing businesses to stay agile and responsive.

The benefits include cost savings, increased efficiency, and specialized expertise. Providers have a deep understanding of revenue operations and leverage technology and automation to optimize business processes. Outsourcing revenue operations frees up resources for businesses to focus on their core competencies.

We did this at our venture-backed, B2B SaaS business. We used a company called Opfocus and had a great experience. 

But there are many different RevOps as a Service providers, such as: RevOps Squared, OpFocus, and LeanData.

Each offers unique services and solutions, such as a B2B SaaS focus vs, Salesforce optimization vs. lead management.

RevOps as a Service vs. In-house RevOps

Ultimately, the decision to use RevOps as a Service or build an in-house RevOps team depends on the specific needs and priorities of your business. 

Advantages of RevOps as a Service:

  • RaaS offers a cost-effective and flexible solution that can help businesses improve revenue growth, customer experience, and overall business performance without incurring additional overhead associated with full time employees.
  • RaaS providers offer specialized expertise that is often difficult to recruit for and expensive.
  • RaaS providers enable businesses to scale up or down based on their growth needs.

Advantages of RevOps In-House

  • In-house teams have a better understanding of your core business and how the business needs are changing over time.
  • In-house teams offer more control and guidance over day to day activities.
  • In-house teams are able to more quickly to execute tactical initiatives and complete one-off projects.

Carefully consider your unique needs and resources. By choosing the approach that best fits your needs, you can optimize your revenue operations and drive long-term success.

We chose to outsource RevOps because we had specialized projects that required a broad variety of project management and engineering skill sets. Opfocus was able to tap into their broad pool of talent to meet our varied one-off projects and monthly maintenance Sales Ops requirements.

How to Choose a RevOps as a Service Provider

When selecting a RaaS provider, consider the provider's experience, expertise, and technology capabilities. It's important to choose a provider that has a deep understanding of revenue operations and can provide tailored solutions to meet the unique needs of your business.

A good RaaS provider will work closely with your business to develop customized solutions and ensure alignment with the business's goals and priorities.

Consider factors such as the provider's track record of success, customer reviews, testimonials, and the quality of their technology and automation capabilities. Also consider the provider's pricing model and overall value proposition.

Conclusion

In summary, revenue operations are vital for business success. RaaS is a cost-effective and flexible option that enables businesses to outsource revenue operations to specialized providers. Key criteria for selecting a RaaS provider include experience, expertise, technology capabilities, communication, and collaboration. By choosing the right RaaS provider, you can optimize your revenue operations and achieve sustainable growth and success.

SaaS Marketing Case Study
RevOps as a Service (RaaS)

Ian Frameworks

Sales and marketing executive at a venture backed, product-led, B2B SaaS company.