RevOps as a Service, commonly referred to as RaaS, is a relatively new concept that offers businesses the ability to outsource their revenue operations to a third-party provider. RevOps providers typically offer a range of services, including strategy development, technical execution, analytics, automation, and ongoing support.
In this article, we will explore the concept of RevOps in more detail, discussing what it is, whether to bring RevOps in-house or not and provide guidance on how to choose a RevOps provider.
RevOps as a Service lets businesses outsource revenue operations to a third-party provider. It enables businesses to tap into a specialized provider's expertise instead of managing an in-house team. RevOps as a Service providers can scale up or down as needed, allowing businesses to stay agile and responsive.
The benefits include cost savings, increased efficiency, and specialized expertise. Providers have a deep understanding of revenue operations and leverage technology and automation to optimize business processes. Outsourcing revenue operations frees up resources for businesses to focus on their core competencies.
We did this at our venture-backed, B2B SaaS business. We used a company called Opfocus and had a great experience.
But there are many different RevOps as a Service providers, such as: RevOps Squared, OpFocus, and LeanData.
Each offers unique services and solutions, such as a B2B SaaS focus vs, Salesforce optimization vs. lead management.
Ultimately, the decision to use RevOps as a Service or build an in-house RevOps team depends on the specific needs and priorities of your business.
Advantages of RevOps as a Service:
Advantages of RevOps In-House
Carefully consider your unique needs and resources. By choosing the approach that best fits your needs, you can optimize your revenue operations and drive long-term success.
We chose to outsource RevOps because we had specialized projects that required a broad variety of project management and engineering skill sets. Opfocus was able to tap into their broad pool of talent to meet our varied one-off projects and monthly maintenance Sales Ops requirements.
When selecting a RaaS provider, consider the provider's experience, expertise, and technology capabilities. It's important to choose a provider that has a deep understanding of revenue operations and can provide tailored solutions to meet the unique needs of your business.
A good RaaS provider will work closely with your business to develop customized solutions and ensure alignment with the business's goals and priorities.
Consider factors such as the provider's track record of success, customer reviews, testimonials, and the quality of their technology and automation capabilities. Also consider the provider's pricing model and overall value proposition.
In summary, revenue operations are vital for business success. RaaS is a cost-effective and flexible option that enables businesses to outsource revenue operations to specialized providers. Key criteria for selecting a RaaS provider include experience, expertise, technology capabilities, communication, and collaboration. By choosing the right RaaS provider, you can optimize your revenue operations and achieve sustainable growth and success.