Go-to-Market Playbook

I am the VP of Sales and Marketing at a venture-backed SaaS company. This is my Go-to-Market Playbook that I use to grow our brand, drive demand and convert it into revenue.

I will show you how to use this to transform your career and make your income goals a reality.

But first, let me tell you how I got here.

I was the VP of Sales when we raised our 3rd round of venture capital. This brought our total capital raised to over $30 million.

At the time, we had just hired a new heavy-weight CMO from a much larger, private-equity backed software company. 10 months later, our organic traffic had collapsed, trials were down, leads were down, MRR was down. It was awful.

Finally, the CMO stepped down.

Upon their departure, I took over as the VP of Sales and Marketing.

Over the next 12 months, we turned everything around. We recaptured the lost traffic, grew trials, grew leads, and grew MRR (despite no product innovation and high customer churn).

We did it using this Go-to-Market Playbook. Inside, I bundle all templates from my VP of Marketing Playbook, VP of Sales Playbook and Management Best Practices Playbook. It's the super pack of every system and framework my teams use to grow revenue.

When you click “Add to Cart” on the right and checkout, I will immediately email you the PDF document with links to every template.

I'm so confident that this will have a life changing effect on you that I guarantee 100% Satisfaction. If you don't get immediate value, I'll give you your money back.

All of my 2025 templates are bundled together worth a total value of $945 that I'm making available for ONLY $150 because our mission is to make executive-level education affordable and accessible to anyone in the world.

Here is everything you get inside my B2B go-to-market playbook:

VP of Marketing Playbook ($375 value)

1. Account-Based Marketing Template
2. Ad Swipe File ($25 value)
3. Advertising Campaign Template ($43 value)
4. B2B Buyer Persona Template ($17 value)
5. B2B Buyer Journey Mapping Template ($25 value)
6. Brand Guidelines Template ($20 value)
7. CAC Calculator Template ($15 value)
8. Competitor Analysis Template ($10 value)
9. Content Strategy Template
10. Demand Generation Strategy Template ($20 value)
11. Go-to-Market Checklist Template
12. Go-to-Market Org Chart Template ($15 value)‍
13. Ideal Customer Profile Template‍
14. Keyword Research Template ($15 value)
15. Landing Page Swipe File ($10 value)
16. Lead Scoring Template
17. ‍Marketing Attribution Template
18. Marketing Budget Template ($45 value)
19. Marketing Calendar Template
20. Marketing Campaign Template ($20 value)
21. Marketing Tactics Database
22. Market Positioning Map Template ($10 value)
23. Pricing Strategy Template
24. Social Media Strategy Template ($39 value)
25. Unique Selling Proposition Template
26. UTM Builder Template
27. Voice of the Customer Template

VP of Sales Playbook ($470 value)

1. 30-60-90 Day Sales Plan Template ($35 value)
2. B2B Sales Process Template ($30 value)
3. B2B Buyer Journey Mapping Template ($25 value)
4. B2B Buyer Persona Template ($17 value)
5. Board Meeting Deck Template ($35 value)
6. Common Sales Objections
7. Discount Schedule Template
8. Discovery Call Template
9. Go-to-Market Checklist Template
10. Go-to-Market Org Chart Template ($15 value)
11. Ideal Customer Profile Template
12. Market Analysis Template
13. Product Demo Template
14. SaaS Offers Database
15. Sales Battlecard Template ($20 value)‍
16. Sales Call Notes Template ($15 value)
17. ‍Sales Commission Calculator Template ($25 value)
18. Sales Compensation Plan Template ($9 value)
19. Sales Forecast Template ($55 value)
20. Sales Funnel Template ($10 value)
21. Sales Hiring Assessment Template
22. Sales Meeting Agenda Template
23. Sales Methodology Template
24. Sales Order Form Template ($20 value)
25. Sales Pitch Deck Database ($10 value)
26. Sales Rep Onboarding Plan Template ($20 value)
27. Sales Rep Performance Review Template ($15 value)
28. Sales Strategy Template ($53 value)
29. Sales Tactics Database
30. Sales Territory Plan Template ($15 value)
31. Sales to Customer Success Handoff Email Template
32. Software Evaluation Template
33. Consolidated Sales Playbook for Google Sheets (priceless)

Management Best Practices Playbook ($100 value)

1. Annual Performance Review Template ($20 value)
2. Executive Compensation Plan Template ($20 value)
3. Google Docs Shortcuts Template
4. Google Sheets Shortcuts Template
5. Google Slides Shortcuts Templat
6. Leadership Principles Template
7. Marketing Dashboard Template ($25 value)
8. Meeting Cadence Template ($10 value)
9. Mission Vision Values Template
10. OKR Tracker Template
11. Sales Dashboard Template ($25 value)
12. SWOT Analysis Template

This is everything that I use today, as an executive, to run our go-to-market teams. Standard operating procedures, systems and frameworks to think more strategically and tactically execute growth plans.

It has taken me 100s of hours to build these templates over the course of my 15 year career.

I have used these at SaaS companies with $2 million to $100 million ARR.

The Go-to-Market Playbook has enabled me to ascend the corporate ladder faster than many of my peers.

While other executives were getting laid off, I was getting promoted. While others were stressed, I was confident. While others felt lost, I had a strategic plan. While others struggled to move business metrics, my teams operated with focus and produced big outcomes.

I trust it will do the same for you.

In just a few clicks, you can make every template your own.

Get the complete Go-to-Market Playbook now by clicking "Add to Cart". Then checkout.

If you need help building a custom sales or marketing playbook for your company, reach out to see if you qualify for our consulting services.