Content Strategy Template

We have a big marketing team now. 30+ people. At least half of them are content creators for our SaaS company.

When I first took over marketing, we lacked a cohesive content strategy.

We wasted time and energy producing content for too many channels with very little results. At best, we were average at some of them and terrible at many of them.

So, the first priority for me was to figure out which channels were most important for acquiring our target customer.

Then pick the top 3 channels to focus on and be really f*cking good at them.

We focused on our Blog content, our Youtube channel, and our webinars. All of our efforts shifted to winning on those 3 channels.

This is the Content Strategy template we used to define our strategy and generate content ideas for each of those channels.

Click "Add to Cart" to make a copy of the Google Sheet template for your team.

Inside the Content Strategy template, you will find the following tabs:

• Content Strategy Template: This is a blank template for you to input your strategy and ideas.
• Content Strategy Example: This tab gives you inspiration for how you could possibly develop your content strategy with actual content ideas.
• Content Ideas (AI-Powered): Use AI to instantly generate content ideas for each stage in your buyer's awareness journey.
• Bonus Go-to-Market Checklist: A simple checklist to do the right things in the right order when bringing B2B products to market.

Here's how to put this template to work for you to produce content that your customers want to consume.

1. Review all tabs in the worksheet to familiarize yourself with the content.
2. Start with 1 channel at a time. Each channel serves a unique purpose in your content strategy. They each serve unique goals, content formats, frequencies, etc.
3. Work with your team to develop your content strategy.
4. If you have a customer council or customer advisors, share the strategy with them to get feedback from actual customers on the content you're going to produce.
5. Start producing the content and publishing it at the frequency you committed to in the strategy doc.

For us, we more than doubled our blog traffic (40K/monthly uniques), we tripled our youtube channel subscribers (15K+ subscribers) and produced webinars with 1,500+ registrants. Lead flow was up, pipeline was growing, and we continue our focus today.

This template works for us. I hope it works for you too.

Click “Add to Cart” on the right. Then checkout to copy the Google Sheet of the Content Strategy Template.