VP of Marketing Playbook
Everything you need to run a marketing organization at a venture-backed, B2B SaaS company.
.jpg)
Why use this template?
For the last 3 years, I've run marketing for our venture-backed, B2B SaaS company.
When we were acquired last year, I took over marketing for multiple brands within our parent company portfolio.
In the early days, we grew our SaaS revenue from $2 million in annual recurring revenue to $18 million in 3 years. It was an exciting time and I learned a tremendous amount in the process.
Now I'm sharing the frameworks and templates we used to drive growth.
You can download all of them - 22 operating templates for a VP of Marketing at a B2B SaaS company.
Or get the Complete Go-to-Market Playbook to leverage every system and framework we use for sales and marketing.
These playbooks of standard operating templates have been developed over my career in B2B SaaS and battle tested in a highly competitive software market.
They are designed in a way that you can download them, customize them for your business, and quickly see the operational results. They are designed to clarify your strategic thinking and improve the performance of your team’s tactical execution.
Click “Add to Cart” on the right to gain immediate access to the entire template bundle now.
What's inside the template
Here's what's included in the VP of Marketing Playbook (Template Bundle):
- Go-to-Market Checklist Template
- Mission Vision Values Template
- Ideal Customer Profile Template
- B2B Buyer Persona Template
- B2B Buyer Journey Mapping Template
- Demand Generation Strategy Template
- Marketing Budget Template
- Go-to-Market Org Chart Template
- OKR Tracker Template
- Brand Guidelines Template
- Unique Selling Proposition Template
- Market Positioning Map Template
- Pricing Strategy Template
- Competitor Analysis Template
- Keyword Research Template
- Marketing Campaign Template
- Marketing Calendar Template
- Social Media Strategy Template
- CAC Calculator Template
- Lead Scoring Template
- Voice of the Customer Template
- Marketing Tactics Database
How to use this template
When you checkout, you will immediately receive an email with a link to a PDF document with every template accessible to you.
These templates helped us make better strategic decisions, hire talented people, and tactically execute day to day to achieve our long-term growth goals.
I hope they serve you as well as they served us.
If you need help implementing any of these frameworks, contact us about our go-to-market consulting services.
.jpg)
Click "Add to Cart" below. When you checkout, you will immediately receive an email with a link to download
- Premium design
- Customizable files
Lifetime access from any device
Top reviews from SaaS Executives
“These are GOLD! I was having to build all of this from scratch.”
“This is exactly what I was looking for. A repeatable playbook I could plug-n-play for our business.”
“I feel more confident hitting our revenue goals now than I ever have.”
“My job just became so much easier! I’m all about working smarter, not harder.”
“These are GOLD! I was having to build all of this from scratch.”
“This is exactly what I was looking for. A repeatable playbook I could plug-n-play for our business.”
“I feel more confident hitting our revenue goals now than I ever have.”
“My job just became so much easier! I’m all about working smarter, not harder.”
“These are GOLD! I was having to build all of this from scratch.”
“This is exactly what I was looking for. A repeatable playbook I could plug-n-play for our business.”
“I feel more confident hitting our revenue goals now than I ever have.”
“My job just became so much easier! I’m all about working smarter, not harder.”
Our Resources
Our templates give you the flexibility to pick and choose what you need to unlock revenue growth. Define your ICP, Buyer Journey, Sales Process, Sales Battlecards, Forecasts...
Our go-to-market playbooks are designed to take a new, B2B SaaS executive from a place of uncertainty to hitting aggressive sales and marketing growth goals.
We replace expensive agencies with one flat monthly fee that guides you through the step by step process we used to grow revenue from $2 million to $18 million in under 3 years.
