Glossary Categories
The SaaS Magic Number is a formula for measuring the efficiency of your sales and marketing efforts over a given period of time. The standard formula takes into account your current quarter’s revenue minus your previous quarter’s revenue, and divides that by how much you spent on sales and marketing during your previous period.
A conversational growth strategy is the purposeful use of live chat/messaging apps, voice/video calls, or real-time chatbots to nurture and convert leads in a casual, conversational manner.
Customer acquisition cost (CAC) is the cost a business spends on average to acquire one new customer.
Customer Lifetime Value, often abbreviated as LTV, is a critical metric in business that quantifies the total revenue a company can expect to generate from a single customer throughout their entire relationship with the business.
