Go-to-Market Checklist Template
A simple checklist to ensure you do all the right things in the right order for your go-to-market strategy.
Click "Add to Cart" below. When you checkout, you will immediately receive an email with a link to download.
- Premium design
- Customizable files
Lifetime access from any device
Why use the template?
When you are first going to market with a new business or a product, a checklist will help you stay focused to get the right things done in the right order.
Your plan doesn’t have to be perfect, but you want to have a plan. Otherwise, you might end up in a place you never intended.
What I have found running sales and marketing teams is that it’s easy to get caught up executing the day to day tasks and neglect to plan for your longer-term growth trajectory.
This is a free go-to-market template for SaaS companies, but will likely work for any B2B sales team (watch deep-dive video above).
When you apply this Google Sheet template go-to-market checklist template, you’ll experience peace of mind knowing that you have done the right things to hit your growth plans.
What’s inside the template
When I first started as a VP of Sales, I tried many different initiatives without necessarily having a strategic plan of how all of the pieces fit together.
Regretfully, we spent money on sales campaigns that never had a chance of producing results.
Here is what's included in the Go-to-Market Checklist Template:
- Read Me: your quick-guide to know what's inside the template sheet.
- Template: a blank template to add the key GTM steps for your business.
- Example: an example checklist to use as inspiration. I have also included links to relevant templates that I use to execute each step in the GTM process. These may help you along your journey.
- AI Prompt: a pre-generated AI Prompt that you can quickly customized for your business to generate a comprehensive GTM checklist to follow for your next product.
How to use the template
Here are my recommended steps to make this template drive revenue growth for your business.
- Make a Copy: open the Google Sheet and click "Use Template".
- Customize: update GTM phases, add owners, due dates, and any relevant resources.
- Build: once you establish the key actions to take, start to build out the demo assets, sequences, landing pages, etc.
- Launch, Measure and Iterate: this is a continuously iterative process. Once you launch, you'll then track the performance data and iterate in the highest leverage areas.
Slow down to develop a good plan. This will produce outstanding results for you.
Focus on the high level checklist of what needs to get done, then start checking them off one by one in order of priority.
My hope is that this template gives you visibility into all of the nuances of going to market with a software product.
Immediately download the Go-to-Market Checklist Template and customize it for your business.
Click “Add to Cart” on the right and checkout. You will receive a link to a Google Sheet to copy and customize for your business.
Also, get access to every operating template I use as the VP of Sales in my complete template bundle below.
FAQs
Q: What is a go-to-market checklist?
A: A structured set of tasks, owners and metrics that ensure product launches establish an effective strategy, enablement, channel, and operations plan so that nothing critical is missed.
Q: Who is this template for?
A: VPs of Sales for B2B SaaS companies, founders and revenue leaders who want a simple GTM checklist structure to follow.
Q: What formats are included?
A: You will immediately gain access to a Google Sheet. However, you are able to download as an excel file or export as a PDF.
VP of Sales Template Bundle
Everything you need to run high-performing B2B sales teams.
Click "Add to Cart" below. When you checkout, you will immediately receive an email with a link to download.
- Premium design
- Customizable files
- Lifetime access from any device
Top Reviews from Sales Executives
“These are GOLD! I was having to build all of this from scratch.”
“This is exactly what I was looking for. A repeatable playbook I could plug-n-play for our business.”
“I feel more confident hitting our revenue goals now than I ever have.”
“My job just became so much easier! I’m all about working smarter, not harder.”
“These are GOLD! I was having to build all of this from scratch.”
“This is exactly what I was looking for. A repeatable playbook I could plug-n-play for our business.”
“I feel more confident hitting our revenue goals now than I ever have.”
“My job just became so much easier! I’m all about working smarter, not harder.”
“These are GOLD! I was having to build all of this from scratch.”
“This is exactly what I was looking for. A repeatable playbook I could plug-n-play for our business.”
“I feel more confident hitting our revenue goals now than I ever have.”
“My job just became so much easier! I’m all about working smarter, not harder.”
Our Resources
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A complete, ready-to-use bundle of 70+ sales resources designed to give your team a repeatable system. With scripts, sequences, and battlecards, reps ramp faster, close more deals, and drive consistent revenue.
Your all-in-one operating system for sales. We design and deliver a tailored, Notion-based playbook covering ICP, personas, process, and enablement -continuously updated so your team stays aligned and focused on growth.
