Sales
Marketing

Market Analysis Template

Quickly identify the best markets to target for new business and expansion opportunities.

Growth Business Template - Play Button
Market Analysis Template

Why use this template?

The first early stage, venture backed, B2B SaaS startup I joined was a rocket ship. Until we ran out of early adopters and competition flooded into our space. That's when this Market Analysis template played a critical role in reversing our slowing growth trend.

This template is designed to give you a framework for thinking about what markets you're in today, and what markets strategically make sense to pursue next to continue your growth trajectory.

What's inside the template

Within this template, you will find the following pillars to guide you through your analysis.

  1. The product / market positioning framework to distinguish between new vs. existing products and new vs. existing markets.
  2. The list of markets templates to document all the markets you are currently in and could pursue.
  3. The market analysis grid that enables you to compare and prioritize your top market opportunities.

This process is never a one and done process. It's something worth revisiting on an annual basis as you identify new signals from the market and develop new products.

How to use this template

When you use this template effectively, you will be able to reduce the risk of your market selection and increase the likelihood of continued revenue growth.

I've seen an entire organization make the wrong market selection because of flawed analysis. Product, marketing, ops and sales all shifted their strategy to support the "new" targeted market to cross the chasm. It didn't work. We wasted millions of dollars and about 16 months of time.

Add this template to your cart. When you checkout, you will immediately receive a link to the Google Sheet of the Market Analysis Template.

$ 10 USD

Click "Add to Cart" below. When you checkout, you will immediately receive an email with a link to download

  • Premium design
  • Customizable files
  • Growth Business Template - Mobile Icon
    Lifetime acces from any device

Top reviews from SaaS Executives

Growth Business Template - Star

“These are GOLD! I was having to build all of this from scratch.”

Growth Business Template Testimonial - Nick
Nick C.
Director Sales
Growth Business Template - Star

“This is exactly what I was looking for. A repeatable playbook I could plug-n-play for our business.”

Growth Business Template Avatar - Michael
Michael P.
Chief Executive Officer
Growth Business Template - Star

“I feel more confident hitting our revenue goals now than I ever have.”

Growth Business Template Avatar - Jessica
Jessica P.
Sr. Director of Demand Generation
Growth Business Template - Star

“My job just became so much easier! I’m all about working smarter, not harder.”

Growth Business Template Avatar - Clark
Clark A.
VP of Sales
Growth Business Template - Star

“These are GOLD! I was having to build all of this from scratch.”

Growth Business Template Testimonial - Nick
Nick C.
Director Sales
Growth Business Template - Star

“This is exactly what I was looking for. A repeatable playbook I could plug-n-play for our business.”

Growth Business Template Avatar - Michael
Michael P.
Chief Executive Officer
Growth Business Template - Star

“I feel more confident hitting our revenue goals now than I ever have.”

Growth Business Template Avatar - Jessica
Jessica P.
Sr. Director of Demand Generation
Growth Business Template - Star

“My job just became so much easier! I’m all about working smarter, not harder.”

Growth Business Template Avatar - Clark
Clark A.
VP of Sales
Growth Business Template - Star

“These are GOLD! I was having to build all of this from scratch.”

Growth Business Template Testimonial - Nick
Nick C.
Director Sales
Growth Business Template - Star

“This is exactly what I was looking for. A repeatable playbook I could plug-n-play for our business.”

Growth Business Template Avatar - Michael
Michael P.
Chief Executive Officer
Growth Business Template - Star

“I feel more confident hitting our revenue goals now than I ever have.”

Growth Business Template Avatar - Jessica
Jessica P.
Sr. Director of Demand Generation
Growth Business Template - Star

“My job just became so much easier! I’m all about working smarter, not harder.”

Growth Business Template Avatar - Clark
Clark A.
VP of Sales