Market Analysis Template
Quickly identify the best markets to target for new business and expansion opportunities.
Why use this template?
The first early stage, venture backed, B2B SaaS startup I joined was a rocket ship. Until we ran out of early adopters and competition flooded into our space. That's when this Market Analysis template played a critical role in reversing our slowing growth trend.
This template is designed to give you a framework for thinking about what markets you're in today, and what markets strategically make sense to pursue next to continue your growth trajectory.
What's inside the template
Within this template, you will find the following pillars to guide you through your analysis.
- The product / market positioning framework to distinguish between new vs. existing products and new vs. existing markets.
- The list of markets templates to document all the markets you are currently in and could pursue.
- The market analysis grid that enables you to compare and prioritize your top market opportunities.
This process is never a one and done process. It's something worth revisiting on an annual basis as you identify new signals from the market and develop new products.
How to use this template
When you use this template effectively, you will be able to reduce the risk of your market selection and increase the likelihood of continued revenue growth.
I've seen an entire organization make the wrong market selection because of flawed analysis. Product, marketing, ops and sales all shifted their strategy to support the "new" targeted market to cross the chasm. It didn't work. We wasted millions of dollars and about 16 months of time.
Add this template to your cart. When you checkout, you will immediately receive a link to the Google Sheet of the Market Analysis Template.
VP of Marketing Playbook
Everything you need to run a marketing organization at a venture-backed, B2B SaaS company.
VP of Sales Playbook
Everything you need to run a sales organization at a venture-backed, B2B SaaS company.
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Top reviews from SaaS Executives
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“I feel more confident hitting our revenue goals now than I ever have.”
“My job just became so much easier! I’m all about working smarter, not harder.”
“These are GOLD! I was having to build all of this from scratch.”
“This is exactly what I was looking for. A repeatable playbook I could plug-n-play for our business.”
“I feel more confident hitting our revenue goals now than I ever have.”
“My job just became so much easier! I’m all about working smarter, not harder.”
“These are GOLD! I was having to build all of this from scratch.”
“This is exactly what I was looking for. A repeatable playbook I could plug-n-play for our business.”
“I feel more confident hitting our revenue goals now than I ever have.”
“My job just became so much easier! I’m all about working smarter, not harder.”
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Our templates give you the flexibility to pick and choose what you need to unlock revenue growth. Define your ICP, Buyer Journey, Sales Process, Sales Battlecards, Forecasts...
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Hire us to develop a custom sales and marketing playbook for your B2B SaaS company. We’ll work with you to chart a path from $1M to $10M in annual recurring revenue.
