Exploit your competitors weaknesses while capitalizing on your strengths.
As a first principle, you're better off focusing on how your company can best serve customers versus spending too much time on what your competitors are doing.
I've seen leaders constantly chasing the competition. Copying what they are doing. But always a few steps behind.
This is a trap.
Understand the competition and analyze them, but blaze your own trail.
This is how we analyzed the competitive landscape for our B2B SaaS vertical. And despite the fact that there were better products that were more capitalized than us, we were able to clearly articulate our unique position against them to win customers year after year.
Click "Add to Cart" on the right. Then checkout to use this free Competitor Analysis template. You will immediately receive a link to the Google Sheet, which you can also convert into an excel file.
The template includes the following tabs:
Here's my step by step process to conducting a competitor analysis:
Now, go use this template to gather and organize your analysis.
Click “Add to Cart” on the right and then checkout. You will immediately receive a link to the Google Sheet.
If you run a go-to-market team at a B2B SaaS company, check out these templates as well:
Click "Add to Cart" below. When you checkout, you will immediately receive an email with a link to download
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“This is exactly what I was looking for. A repeatable playbook I could plug-n-play for our business.”
“I feel more confident hitting our revenue goals now than I ever have.”
“My job just became so much easier! I’m all about working smarter, not harder.”
“These are GOLD! I was having to build all of this from scratch.”
“This is exactly what I was looking for. A repeatable playbook I could plug-n-play for our business.”
“I feel more confident hitting our revenue goals now than I ever have.”
“My job just became so much easier! I’m all about working smarter, not harder.”
“These are GOLD! I was having to build all of this from scratch.”
“This is exactly what I was looking for. A repeatable playbook I could plug-n-play for our business.”
“I feel more confident hitting our revenue goals now than I ever have.”
“My job just became so much easier! I’m all about working smarter, not harder.”
Our templates give you the flexibility to pick and choose what you need to unlock revenue growth. Define your ICP, Buyer Journey, Sales Process, Sales Battlecards, Forecasts...
Our go-to-market playbooks are designed to take a new, B2B SaaS executive from a place of uncertainty to hitting aggressive sales and marketing growth goals.
We replace expensive agencies with one flat monthly fee that guides you through the step by step process we used to grow revenue from $2 million to $18 million in under 3 years.