Marketing

SWOT Analysis Template

Improve strategic planning by assessing internal and external factors affecting your business.

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SWOT Analysis Template

Why use this template?

I remember learning about SWOT analysis in college and thinking "I'm never going to use that again."

I was wrong.

SWOT Analysis is a simple, but important framework to evaluate your business's unique position in the market to take advantage of the best opportunities and avoid major risks.

We used SWOT analysis in our marketing strategy presentation for our B2B SaaS company.

What's inside the template

Click "Add to Cart" on the right. Then checkout to use this free SWOT Analysis template. You will immediately receive a link to the Google Sheet, which you can also convert into an  excel file.

This template includes the following tabs:

  • Instructions: instructions on how to use this template most effectively.
  • SWOT Analysis Template: a blank template for you to input your strengths, weaknesses, opportunities and threats.
  • SWOT Analysis Example: an example of what a B2B SaaS company's SWOT analysis may actually look like.
  • BONUS Go-to-Market Checklist: a step by step list of activities to complete when going to market with a new product.

How to use this template

Here's how I recommend you conduct your SWOT analysis:

  1. Identify Strengths: Evaluate internal advantages and unique selling points.
  2. Assess Weaknesses: Identify limitations or challenges that may hinder growth.
  3. Explore Opportunities: Look for emerging trends and potential partnerships.
  4. Evaluate Threats: Identify external factors that may impact performance.
  5. Analyze and Prioritize: Assess data and prioritize key factors.
  6. Develop Actionable Strategies: Leverage strengths, address weaknesses, seize opportunities, and mitigate threats.

Click “Add to Cart” on the right and then checkout. You will immediately receive a link to the Google Sheet.

If you run a go-to-market team at a B2B SaaS company, check out these templates as well:

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Click "Add to Cart" below. When you checkout, you will immediately receive an email with a link to download

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Top reviews from SaaS Executives

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“These are GOLD! I was having to build all of this from scratch.”

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Nick C.
Director Sales
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“This is exactly what I was looking for. A repeatable playbook I could plug-n-play for our business.”

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Michael P.
Chief Executive Officer
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“I feel more confident hitting our revenue goals now than I ever have.”

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Jessica P.
Sr. Director of Demand Generation
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“My job just became so much easier! I’m all about working smarter, not harder.”

Growth Business Template Avatar - Clark
Clark A.
VP of Sales
Growth Business Template - Star

“These are GOLD! I was having to build all of this from scratch.”

Growth Business Template Testimonial - Nick
Nick C.
Director Sales
Growth Business Template - Star

“This is exactly what I was looking for. A repeatable playbook I could plug-n-play for our business.”

Growth Business Template Avatar - Michael
Michael P.
Chief Executive Officer
Growth Business Template - Star

“I feel more confident hitting our revenue goals now than I ever have.”

Growth Business Template Avatar - Jessica
Jessica P.
Sr. Director of Demand Generation
Growth Business Template - Star

“My job just became so much easier! I’m all about working smarter, not harder.”

Growth Business Template Avatar - Clark
Clark A.
VP of Sales
Growth Business Template - Star

“These are GOLD! I was having to build all of this from scratch.”

Growth Business Template Testimonial - Nick
Nick C.
Director Sales
Growth Business Template - Star

“This is exactly what I was looking for. A repeatable playbook I could plug-n-play for our business.”

Growth Business Template Avatar - Michael
Michael P.
Chief Executive Officer
Growth Business Template - Star

“I feel more confident hitting our revenue goals now than I ever have.”

Growth Business Template Avatar - Jessica
Jessica P.
Sr. Director of Demand Generation
Growth Business Template - Star

“My job just became so much easier! I’m all about working smarter, not harder.”

Growth Business Template Avatar - Clark
Clark A.
VP of Sales