SWOT Analysis Template
Improve strategic planning by assessing internal and external factors affecting your business.
Click "Add to Cart" below. When you checkout, you will immediately receive an email with a link to download.
- Premium design
- Customizable files
Lifetime access from any device
Why use the template?
I remember learning about SWOT analysis in college and thinking "I'm never going to use that again."
I was wrong.
SWOT Analysis is a simple, but important framework to evaluate your business's unique position in the market to take advantage of the best opportunities and avoid major risks.
We used SWOT analysis in our marketing strategy presentation for our B2B SaaS company.
What’s inside the template
Click "Add to Cart" on the right. Then checkout to use this free SWOT Analysis template. You will immediately receive a link to the Google Sheet, which you can also convert into an excel file.
This template includes the following tabs:
- Instructions: instructions on how to use this template most effectively.
- SWOT Analysis Template: a blank template for you to input your strengths, weaknesses, opportunities and threats.
- SWOT Analysis Example: an example of what a B2B SaaS company's SWOT analysis may actually look like.
- BONUS Go-to-Market Checklist: a step by step list of activities to complete when going to market with a new product.
How to use the template
Here's how I recommend you conduct your SWOT analysis:
- Identify Strengths: Evaluate internal advantages and unique selling points.
- Assess Weaknesses: Identify limitations or challenges that may hinder growth.
- Explore Opportunities: Look for emerging trends and potential partnerships.
- Evaluate Threats: Identify external factors that may impact performance.
- Analyze and Prioritize: Assess data and prioritize key factors.
- Develop Actionable Strategies: Leverage strengths, address weaknesses, seize opportunities, and mitigate threats.
Click “Add to Cart” on the right and then checkout. You will immediately receive a link to the Google Sheet.
If you run a go-to-market team at a B2B SaaS company, check out these templates as well:
VP of Sales Playbook
Get all 70+ go-to-market templates in one ultimate toolkit bundle
Click "Add to Cart" below. When you checkout, you will immediately receive an email with a link to download.
- Premium design
- Customizable files
- Lifetime access from any device
Top Reviews from Sales Executives
“These are GOLD! I was having to build all of this from scratch.”
“This is exactly what I was looking for. A repeatable playbook I could plug-n-play for our business.”
“I feel more confident hitting our revenue goals now than I ever have.”
“My job just became so much easier! I’m all about working smarter, not harder.”
“These are GOLD! I was having to build all of this from scratch.”
“This is exactly what I was looking for. A repeatable playbook I could plug-n-play for our business.”
“I feel more confident hitting our revenue goals now than I ever have.”
“My job just became so much easier! I’m all about working smarter, not harder.”
“These are GOLD! I was having to build all of this from scratch.”
“This is exactly what I was looking for. A repeatable playbook I could plug-n-play for our business.”
“I feel more confident hitting our revenue goals now than I ever have.”
“My job just became so much easier! I’m all about working smarter, not harder.”
Our Resources
AI-powered templates that help you build sales playbooks 10x faster. From ICPs to forecasts, each template comes with built-in AI prompts so you can create custom content in minutes and execute with confidence.
A complete, ready-to-use playbook of 70+ sales resources designed to give your team a repeatable system. With scripts, sequences, and battlecards built in, reps ramp faster, close more deals, and drive consistent revenue.
Your all-in-one operating system for sales. We design and deliver a tailored, Notion-based playbook covering ICP, personas, process, and enablement -continuously updated so your team stays aligned and focused on growth.
