Sales Battlecard Template
Teach your team how to win in highly competitive SaaS markets.
Why use this template?
It's a lot easier to sell in a new market with a novel product than in a mature, highly competitive market with an undifferentiated product.
What I have found is the most effective way to win in either environment is a sales battlecard designed for your entire team to reference on a daily basis.
Because the best way to win in highly competitive markets is to focus on where you win and emphasize why competitors lose. These reasons evolve over time, so you want to make sure everyone on your sales team is telling the same story. A story that drives higher conversion rates from opportunity to close.
What's inside the template
This sales battlecard template is broken down into the following sections. Once you download the template, familiarize yourself with each of the following tabs:
- The instructions tab to outline how to use the template most effectively
- The sales battlecard template to fill in the details from your competitive landscape
- An example template to show you what it would look like if it were fully populated with data.
Nearly every market in SaaS is a crowded market and a lot of buyers are not feeling pain with their current vendor. Your team has to help them see how their business and their life could be better.
How to use this template
When we implemented this framework, we saw competitive win rates go from winning 1 out of 7 competitive deals to winning 3 out of 7. That's a 300% increase. You then multiply that by a 13 person sales team and the resulting revenue is meaningful on a monthly basis.
Add the template to your cart and checkout. You will immediately receive a link to copy the Google Sheet and make it your own.
If you run a go-to-market team at a B2B SaaS company, take a look at these templates as well. These had a major impact on my ability to drive strategic alignment and tactical execution across our sales and marketing teams.
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Click "Add to Cart" below. When you checkout, you will immediately receive an email with a link to download
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Top reviews from SaaS Executives
“These are GOLD! I was having to build all of this from scratch.”
“This is exactly what I was looking for. A repeatable playbook I could plug-n-play for our business.”
“I feel more confident hitting our revenue goals now than I ever have.”
“My job just became so much easier! I’m all about working smarter, not harder.”
“These are GOLD! I was having to build all of this from scratch.”
“This is exactly what I was looking for. A repeatable playbook I could plug-n-play for our business.”
“I feel more confident hitting our revenue goals now than I ever have.”
“My job just became so much easier! I’m all about working smarter, not harder.”
“These are GOLD! I was having to build all of this from scratch.”
“This is exactly what I was looking for. A repeatable playbook I could plug-n-play for our business.”
“I feel more confident hitting our revenue goals now than I ever have.”
“My job just became so much easier! I’m all about working smarter, not harder.”
Our Resources
Our templates give you the flexibility to pick and choose what you need to unlock revenue growth. Define your ICP, Buyer Journey, Sales Process, Sales Battlecards, Forecasts...
Our go-to-market playbooks are designed to take a new, B2B SaaS executive from a place of uncertainty to hitting aggressive sales and marketing growth goals.
We replace expensive agencies with one flat monthly fee that guides you through the step by step process we used to grow revenue from $2 million to $18 million in under 3 years.
