Marketing
Sales

Complete Go-to-Market Playbook

Everything you need to run sales and marketing at a venture-backed, B2B SaaS company.

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Complete Go-to-Market Playbook

Why use this template?

I was the 4th VP of Sales hired at our venture-backed, B2B SaaS company.

It was after our 3rd round of venture-capital funding, bringing our total capital raised to over $30 million.

At the time, we had just hired a heavy-weight CMO from a much larger, private-equity backed software company. 10 months later, our organic traffic had collapsed by 50%, trials were down, leads were down, MRR was down. Then they moved on to their next role.

Upon their departure, I took over as VP of Sales and Marketing. Over the next 12 months, we turned around our growth trajectory. We recaptured the lost traffic, grew trials, grew leads, and grew MRR.

We were able to do this by implementing systems that clarified our strategic planning and drove excellence in our tactical execution across our teams.

I'm sharing those templates with you today.

Click "Add to Cart" to access all of them now.

What's inside the template

The Complete Go-to-Market Playbook brings together everything from the VP of Marketing Playbook ($87) and the VP of Sales Playbook ($95), plus the Management Best Practices Playbook ($45) as a BONUS!

This playbook includes everything from the VP of Marketing Playbook: 

  1. Go-to-Market Checklist Template
  2. Mission Vision Values Template
  3. Ideal Customer Profile Template
  4. B2B Buyer Persona Template
  5. B2B Buyer Journey Mapping Template
  6. Demand Generation Strategy Template
  7. Marketing Budget Template
  8. Go-to-Market Org Chart Template
  9. Brand Guidelines Template
  10. Unique Selling Proposition Template
  11. Market Positioning Map Template
  12. Pricing Strategy Template
  13. Competitor Analysis Template
  14. Keyword Research Template
  15. Marketing Campaign Template
  16. Marketing Calendar Template
  17. Social Media Strategy Template
  18. CAC Calculator Template
  19. Lead Scoring Template
  20. Voice of the Customer Template
  21. Marketing Tactics Database

This playbook also includes everything from the VP of Sales Playbook: 

  1. Go-to-Market Checklist Template
  2. 30-60-90 Day Sales Plan Template
  3. Ideal Customer Profile Template
  4. B2B Buyer Persona Template
  5. B2B Buyer Journey Mapping Template
  6. B2B Sales Process Template
  7. Sales Funnel Template
  8. Sales Forecast Template
  9. Market Analysis Template
  10. Go-to-Market Org Chart Template
  11. Sales Compensation Plan Template
  12. Sales Territory Plan Template
  13. Sales Commission Calculator Template
  14. Sales Battlecard Template
  15. Sales Hiring Assessment Template
  16. Sales Rep Onboarding Plan Template
  17. Software Evaluation Template
  18. Sales Meeting Agenda Template
  19. Sales Order Form Template
  20. Sales to Customer Success Handoff Email Template
  21. Sales Rep Performance Review Template
  22. Board Meeting Deck Template
  23. Sales Tactics Database

Plus, you also get everything from the Management Best Practices Playbook as a BONUS:

  1. Executive Compensation Plan Template
  2. Meeting Cadence Template
  3. OKR Tracker Template
  4. SWOT Analysis Template
  5. Annual Performance Review Template
  6. Google Sheets Shortcuts Template
  7. Google Docs Shortcuts Template
  8. Google Slides Shortcuts Template
  9. Marketing Dashboard Template
  10. Sales Dashboard Template

That's 54 operating templates to position you and your team for explosive growth. This is everything that I use today, as an executive, running our go-to-market teams.

How to use this template

When you checkout, you will immediately receive an email with a link to a PDF document with every template accessible to you.

Every template accessible from 1 PDF

These templates will help you make better strategic decisions, set ambitious goals, hire talented people, and tactically execute on your revenue plan. 

This playbook is designed to take you from being a new B2B SaaS executive to becoming a world-class, go-to-market leader.

You will likely spend more on groceries this week than you will on this playbook today, but this investment in yourself will have a compounding effect on your career and your income for the rest of your life.

Click "Add to Cart" and checkout to immediately gain access to your Go-to-Market Playbook.

If you need help implementing any of these systems or frameworks, contact us about our go-to-market consulting services.

$ 150 USD

Click "Add to Cart" below. When you checkout, you will immediately receive an email with a link to download

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Top reviews from SaaS Executives

Growth Business Template - Star

“These are GOLD! I was having to build all of this from scratch.”

Growth Business Template Testimonial - Nick
Nick C.
Director Sales
Growth Business Template - Star

“This is exactly what I was looking for. A repeatable playbook I could plug-n-play for our business.”

Growth Business Template Avatar - Michael
Michael P.
Chief Executive Officer
Growth Business Template - Star

“I feel more confident hitting our revenue goals now than I ever have.”

Growth Business Template Avatar - Jessica
Jessica P.
Sr. Director of Demand Generation
Growth Business Template - Star

“My job just became so much easier! I’m all about working smarter, not harder.”

Growth Business Template Avatar - Clark
Clark A.
VP of Sales
Growth Business Template - Star

“These are GOLD! I was having to build all of this from scratch.”

Growth Business Template Testimonial - Nick
Nick C.
Director Sales
Growth Business Template - Star

“This is exactly what I was looking for. A repeatable playbook I could plug-n-play for our business.”

Growth Business Template Avatar - Michael
Michael P.
Chief Executive Officer
Growth Business Template - Star

“I feel more confident hitting our revenue goals now than I ever have.”

Growth Business Template Avatar - Jessica
Jessica P.
Sr. Director of Demand Generation
Growth Business Template - Star

“My job just became so much easier! I’m all about working smarter, not harder.”

Growth Business Template Avatar - Clark
Clark A.
VP of Sales
Growth Business Template - Star

“These are GOLD! I was having to build all of this from scratch.”

Growth Business Template Testimonial - Nick
Nick C.
Director Sales
Growth Business Template - Star

“This is exactly what I was looking for. A repeatable playbook I could plug-n-play for our business.”

Growth Business Template Avatar - Michael
Michael P.
Chief Executive Officer
Growth Business Template - Star

“I feel more confident hitting our revenue goals now than I ever have.”

Growth Business Template Avatar - Jessica
Jessica P.
Sr. Director of Demand Generation
Growth Business Template - Star

“My job just became so much easier! I’m all about working smarter, not harder.”

Growth Business Template Avatar - Clark
Clark A.
VP of Sales