Complete Go-to-Market Playbook

I was the 4th VP of Sales hired at our venture-backed, B2B SaaS company.

It was after our 3rd round of venture-capital funding, bringing our total capital raised to over $30 million.

At the time, we had just hired a heavy-weight CMO from a much larger, private-equity backed software company. 10 months later, our organic traffic had collapsed by 50%, trials were down, leads were down, MRR was down. Then they moved on to their next role.

Upon their departure, I took over as VP of Sales and Marketing. Over the next 12 months, we turned around our growth trajectory. We recaptured a significant amount of the lost traffic, grew trials, grew leads, and grew MRR.

We were able to do this by implementing systems that clarified our strategic planning and drove excellence in our tactical execution across our teams.

I'm sharing those templates with you today.

My hope is that the templates you find inside the Complete Go-to-Market Playbook (Template Bundle) will help you gain focus and be able to prioritize the most impactful activities with the limited resources you may have.

The Complete Go-to-Market Playbook (Template Bundle) brings everything together from the VP of Marketing Playbook ($87) and the VP of Sales Playbook ($95).

Here is everything included from the VP of Marketing Playbook: 

1. Go-to-Market Checklist Template
2. Mission Vision Values Template
3. Ideal Customer Profile Template
4. B2B Buyer Persona Template
5. B2B Buyer Journey Mapping Template
6. Demand Generation Strategy Template
7. Marketing Budget Template
8. Go-to-Market Org Chart Template
9. OKR Tracker Template
10. Brand Guidelines Template
11. Unique Selling Proposition Template
12. Market Positioning Map Template
13. Pricing Strategy Template
14. Competitor Analysis Template
15. Keyword Research Template
16. Marketing Campaign Template
17. Marketing Calendar Template
18. Social Media Strategy Template
19. CAC Calculator Template
20. Lead Scoring Template
21. Voice of the Customer Template
22. Marketing Tactics Database

Here is everything included from the VP of Sales Playbook: 

1. Go-to-Market Checklist Template
2. 30-60-90 Day Sales Plan Template
3. Ideal Customer Profile Template
4. B2B Buyer Persona Template
5. B2B Buyer Journey Mapping Template
6. B2B Sales Process Template
7. Sales Funnel Template
8. Sales Forecast Template
9. Market Analysis Template
10. Go-to-Market Org Chart Template
11. Sales Compensation Plan Template
12. Sales Territory Plan Template
13. Sales Commission Calculator Template
14. Sales Battlecard Template
15. Sales Hiring Assessment Template
16. Sales Rep Onboarding Plan Template
17. Software Evaluation Template
18. Sales Meeting Agenda Template
19. Sales Order Form Template
20. Sales to Customer Success Handoff Email Template
21. Sales Rep Performance Review Template
22. Board Meeting Deck Template
23. Sales Tactics Database

When you checkout, you will immediately receive an email with a link to a PDF document with every template accessible to you.

I hope these help you make better strategic decisions, hire talented people, and tactically execute day to day to achieve your long-term growth goals.    

If you need help implementing any of these frameworks, contact us about our go-to-market consulting services.