Everything you need to run sales and marketing at a venture-backed, B2B SaaS company.
I was the 4th VP of Sales hired at our venture-backed, B2B SaaS company.
It was after our 3rd round of venture-capital funding, bringing our total capital raised to over $30 million.
At the time, we had just hired a heavy-weight CMO from a much larger, private-equity backed software company. 10 months later, our organic traffic had collapsed by 50%, trials were down, leads were down, MRR was down. Then they moved on to their next role.
Upon their departure, I took over as VP of Sales and Marketing. Over the next 12 months, we turned around our growth trajectory. We recaptured a significant amount of the lost traffic, grew trials, grew leads, and grew MRR.
We were able to do this by implementing systems that clarified our strategic planning and drove excellence in our tactical execution across our teams.
I'm sharing those templates with you today.
My hope is that the templates you find inside the Complete Go-to-Market Playbook (Template Bundle) will help you gain focus and be able to prioritize the most impactful activities with the limited resources you may have.
The Complete Go-to-Market Playbook (Template Bundle) brings everything together from the VP of Marketing Playbook ($87) and the VP of Sales Playbook ($95).
Here is everything included from the VP of Marketing Playbook:
Here is everything included from the VP of Sales Playbook:
When you checkout, you will immediately receive an email with a link to a PDF document with every template accessible to you.
I hope these help you make better strategic decisions, hire talented people, and tactically execute day to day to achieve your long-term growth goals.
If you need help implementing any of these frameworks, contact us about our go-to-market consulting services.
Click "Add to Cart" below. When you checkout, you will immediately receive an email with a link to download
“These are GOLD! I was having to build all of this from scratch.”
“This is exactly what I was looking for. A repeatable playbook I could plug-n-play for our business.”
“I feel more confident hitting our revenue goals now than I ever have.”
“My job just became so much easier! I’m all about working smarter, not harder.”
“These are GOLD! I was having to build all of this from scratch.”
“This is exactly what I was looking for. A repeatable playbook I could plug-n-play for our business.”
“I feel more confident hitting our revenue goals now than I ever have.”
“My job just became so much easier! I’m all about working smarter, not harder.”
“These are GOLD! I was having to build all of this from scratch.”
“This is exactly what I was looking for. A repeatable playbook I could plug-n-play for our business.”
“I feel more confident hitting our revenue goals now than I ever have.”
“My job just became so much easier! I’m all about working smarter, not harder.”
Our templates give you the flexibility to pick and choose what you need to unlock revenue growth. Define your ICP, Buyer Journey, Sales Process, Sales Battlecards, Forecasts...
Our go-to-market playbooks are designed to take a new, B2B SaaS executive from a place of uncertainty to hitting aggressive sales and marketing growth goals.
We replace expensive agencies with one flat monthly fee that guides you through the step by step process we used to grow revenue from $2 million to $18 million in under 3 years.