Go-to-Market Org Chart Template

When we were on the triple, triple, double, double growth path, going from $2 million to $12 million in ARR in 3 years, it was exciting.

We hired over 60 people in a very short-period of time.

We raised over $30 million in venture capital between our Series A and Series B financing.

This go-to-market org chart template provides your with a framework to design the team that you'll need to achieve your growth goals. I provide two blank templates for your Series A and B stage. Plus, I include an example of what our org chart looked like.

When you add this template to your cart and checkout, you will instantly receive a link to the Google Sheet of the Go-to-Market Org Chart Template. The worksheet includes the following tabs:

• Instructions: instructions on how to use this template most effectively.
• Series A GTM Org Chart Template: a blank template to populate your roles and reporting structure after a Series A financing.
• Series B GTM Org Chart Template: a blank template to populate your roles and reporting structure after a Series B financing.
• Example Template #1: a completed go-to-market org chart for a Series A, B2B SaaS company
• Example Template #2: a completed go-to-market org chart for a Series B, B2B SaaS company.

After you have forecasted your growth goals for the business, and how you will achieve them with sales and marketing resources, it's time to outline your go-to-market org chart.

When we grew from $2 to $18 million in ARR, this is what our go-to-market org charts looked like at each phase.  

Here is how to adapt this framework to your business:

1. Get clarity on your growth goals. If you don't have that yet, download the sales forecast and marketing budget template.
2. Confirm alignment with your other executives, particularly for shared resources.
3. Write down the people you will need to accomplish your growth goals.
4. Develop a plan to recruit and hire your team.
5. Work with your team to execute the mission.

Planning to have a big go-to-market org is significantly easier than actually hiring and managing one. But, it starts with modeling it out. Then doing the hard work.

Immediately download this template and customize it for your business.

Click “Add to Cart” on the right. When you checkout, you will receive a link to copy the Google Sheet of the Go-to-Market Org Chart template.

If you run a sales or marketing team at a B2B SaaS company, you'll also like:

• Sales Forecast Template
• Go-to-Market Checklist Template
• B2B Buyer Journey Mapping Template
• View Template Bundles