Market Positioning Map Template

Years ago, doing a market positioning map felt like a total waste of time to me. Something only expensive consultants from BCG or Mckinsey would use for their fancy presentations.

Now, I actually get why it's important.

I've worked at early-stage, venture-backed companies (<$10M revenue), late-stage, growth companies (>$100M revenue) and public companies (>$1B revenue).

At all maturity stages, it's not uncommon to see executives make decisions that are completely misaligned strategically. Meaning their strategy for product development, pricing and promotion do not make sense. And are almost destined to fail from the beginning.

Really smart people fall into this trap and it's a real growth killer.

My hope is that you avoid that trap by doing this market positioning map exercise on your own.

Click "Add to Cart" on the right. Then checkout to use this Market Positioning Map template. You will immediately receive a link to the Google Sheet, which you can also convert into an  excel file.

This template includes the following tabs:

• Instructions: a tab with instructions on how to most effectively use this template.
• Market Positioning Map Template: this is a blank positioning map template to insert your company logo onto the matrixes based on your brand's market position.
• GTM Strategies Based on Market Position: a list of go-to-market strategies to deploy based on your positioning.

• BONUS Go-to-Market Checklist Template: a step by step list of activities to complete when going to market with a new product.

Here's how I recommend you conduct your Market Positioning Map exercise:

1. Understand the purpose and structure of a market positioning map.
2. Determine the criteria and select two important factors for the map's axes.
3. Create a grid template with labeled axes.
4. Identify the products to position on the map.
5. Assess and plot their positions based on the chosen criteria.
6. Analyze the map to gain insights into the competitive landscape.
7. Update the map as the market evolves and new information emerges.
8. Extract insights and take strategic actions based on the map's findings.

By using a market positioning map template, you can visually analyze and compare products in relation to key criteria, enabling better decision-making for strengthening your market position.

Click “Add to Cart” on the right and then checkout. You will immediately receive a link to the Google Sheet.

If you run a go-to-market team at a B2B SaaS company, check out these templates as well:

• Sales Battlecard Template
• OKR Tracker Template
• Market Analysis Template
• View Template Bundles